The Ketchup Effect (Hip Hip Hora!) (2004)

Director:
Teresa Fabik
Starring:
Amanda Renberg, Filip Berg, Björn Kjellman, Ellen Fjæstad, Marcus Hasselborg, Linn Persson
Genre:
Swedish Teen Drama
Rating:
Send this film to every school!

I find this to be an absolutely excellent story about how slander leading to bullying can affect a young girl. I want to see more films of this type!!!

Send this film to every school... and use it as a topic for discussion!

Collect surveys to use as a basis in the continued fight for a better school environment for all bullied children! I also want to commend Filip Berg for a fine performance—I want to see more of him on the big screen! Youth and adults alike... see "The Ketchup Effect," a story about love, sex, bullying, and great friendship.

Reviewed by Iva (January 2004) [Note: Trailer is NSFW]

Editor's Note (2026): Iva’s strong reaction to the film’s message was ahead of its time. Her call to use the film as an educational tool reflects how significant "The Ketchup Effect" became in the debate over bullying and youth culture in Sweden.

The Iva Bring-Johansson Collection Project

Originally produced as a weekly segment for HIT FM Stockholm, these reviews represent a lifetime of cinematic insight. Today, the archive is an evolving digital project, meticulously translating Iva’s original 1979–2021 work into English.

Our mission is to preserve this legacy while expanding our focus on Nordic Noir and Scandinavian Cinema. Stay tuned as we expand our reach into the shadows of the North.